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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Action for Children launches its first VR campaign

Action for Children launches its first VR campaign

The Spare Room highlights the importance of foster carers and seeks to change attitudes towards fostering

Campaigning: dying, or just evolving?

Campaigning: dying, or just evolving?

Some believe that charities have lost their campaigning zeal in the shadow of the lobbying act, but that isn't the universal view of the sector. John Plummer reports

Adeela Warley: How do you keep high-performing staff?

Adeela Warley: How do you keep high-performing staff?

In this era of short-term contracts and freelance work, it's time to look afresh at what your staff want and your approach to retention

Light bulb moment: Stephen Tommis

Light bulb moment: Stephen Tommis

The chief executive of Montessori St Nicholas, which works to support the Montessori movement, on how communication should never be taken for granted

Sue Tibballs: Don't design campaigns to fit evaluation models

Sue Tibballs: Don't design campaigns to fit evaluation models

Our columnist is inspired by a new approach to campaign measurement from a Midlands-based charity

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Campaigning For Change


Focus On... Digital Media

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year